creative strategy
Gnarbox wanted to communicate all of the features and improvements for their new device, but wanted the video to still be engaging. We developed a visual storyline and set of characters to accomplish this, creating a high-energy concept.
production
Gnarbox needed to bring the video to life in a very short period of time in order to be ready for their ‘go live’ date. We met the deadline by collaborating closely with their team while also using rigorous organization and scheduling.
development
- story discovery
- screenwriting
- production budgeting
- shoot scheduling
- talent casting
- production design
- wardrobe design
production
- creative direction
- line producing
- production crew
- video recording
- sound recording
- lighting design
- hair & makeup styling
editing
- video editing
- sound mixing
- voice over narration
- motion graphics
- visual effects (VFX)
- music licensing
mastering
- review & approval
- color correction
- subtitles
- cross-platform
- digital downloads
- data archival
reception
Gnarbox used this video to lead their Kickstarter campaign and raised over 1200% of their goal, engaging over 1,900 backers. The video was a critical component of their creative collateral for the campaign and was well received by viewers.
