Viewers of the 30-second “Unstoppable” vignettes were funneled to a PowerPlex event landing page where they watched a 60-second “Unstoppable” video (above) and registered for the event.
The Unstoppable campaign resulted in the highest attendance of a Plex event to date, and a major boost in brand awareness and brand credibility for Plex.
Live Action Promotional Series
Animated Brand Anthem Videos
To further enhance our PowerPlex campaign, we combined branded motion graphics with stock video footage to produce a VO-driven “Unstoppable” Hype video and a Plex Brand Story video.
strategy
Our goal was simple: demonstrate what it looks like to "be unexpected". But simple isn't always easy.
Main Objective
Explain what it means to "be unexpected".
Key Principle
"Show don't tell" through engaging visuals.
creative
Our team crafted five scenes to demonstrate a different creative approach and style — each including an element of the unexpected.
production
We brought together an amazing team to execute the project as efficiently as possible.
development
- story discovery
- screenwriting
- production budgeting
- shoot scheduling
- talent casting
- production design
- wardrobe design
production
- creative direction
- line producing
- production crew
- video recording
- sound recording
- lighting design
- hair & makeup styling
editing
- video editing
- sound mixing
- voice over narration
- motion graphics
- visual effects (VFX)
- music licensing
mastering
- review & approval
- color correction
- subtitles
- cross-platform
- digital downloads
- data archival
reception
This video has posted fantastic engagement numbers including an impressive 99% watch rate.
Full Watch
Response Rate
Social Share