500%
Audiences give video content 500% more attention than static content (Facebook Research)
12x
Social video gets shared twelve times more than text and images combined (Wordstream)
95%
Viewers retain 95% of a message when watching a video verses 10% when reading text (Insivia)
Need a cost-effective way to stand out?
Most agencies try to sell old-school marketing approaches: a sexy new logo or website rebrand (how long will that take, by the way?), search engine optimization (just don’t ask them to explain the search algorithm!), social media content (because every brand needs a good meme, right?), or perhaps an email campaign (because customers LOVE unsolicited email).
But Free Radical isn’t like most agencies: we only pitch strategic advertising that will work for you right now — arming you with creative video collateral, ways to invest directly into your business, and the means to measure results.
Most agencies try to sell old-school marketing approaches: a sexy new logo or website rebrand (how long will that take, by the way?), search engine optimization (just don’t ask them to explain the search algorithm!), social media content (because every brand needs a good meme, right?), or perhaps an email campaign (because customers LOVE unsolicited email).
But Free Radical isn’t like most agencies: we only pitch strategic advertising that will work for you right now — arming you with creative video collateral, ways to invest directly into your business, and the means to measure results.
How do you like them videos?
Live Action Reel
Animation Reel
How we create value for your brand
Strategic Creative
Strategy should influence creative, not the other way around. Our expert creatives craft custom content that will engage your audience and achieve your goals.
- We prefer to create video content that will have a long shelf-life and that will be useful across channels
- Already have some great video content? Great! We can put it to work for your brand
Managed ad campaigns
Invest in your brand, not just video. By spending your marketing budget on strategic video and placement, you're increasing return on investment.
- In addition to active adverting, our campaigns collect invaluable market data for your brand.
- We've spent thousands upon thousands of dollars to optimize campaigns so you don't have to.
Transparent pricing
Are you tired of reviewing proposals and negotiating price? We are too, which is why we created the first (and possibly only) instant video quote to guide the process.
- Customize your project to your needs and budget and get an immediate estimate.
- Getting an estimate only takes a few minutes — because why shouldn't it be easy?
you are always in control
If you want to try DIY or go a different route, we support you and won't hold your data hostage. All advertising data we collect is yours to keep because if it's your brand, it's your data!
our secret to success
Our goal is for the ROI of your video(s) and campaign(s) to be a measurable success. Why? Because we want this to be the beginning of a beautiful friendship and the first of many collaborations!
How it all works
We've designed our process to be easy and effective. Because great results don't require high stress.
identify
We work with you to identify your pain point(s) and/or marketing objective(s)
strategize
Our skilled team crafts an effective creative and advertising strategy.
deploy
We (optionally) place ads and optimize spend to maximize reach and performance.
measure
We track engagement and audience data in order to refine and repeat.
about the team
We started Free Radical because we’ve seen too many videos go to waste.
Our team’s created awesome content for brands big and small, and too often the videos haven’t achieved their potential — being uploaded to their final resting place on YouTube or social media without a strategy or plan.
This is why Free Radical’s mission is to disrupt the traditional approach to video marketing through spontaneous creativity and strategic deployment. We call it the ‘unexpected’ approach.
Packages designed to fit your brand

Essential
The Essential package is a great start for any brand that is tight on budget but knows they need an effective advertising option that can be launched quickly.
- 15 second video(s)
- basic virtual production
- content scripting
- video editing
- royalty-free music
- Facebook & Instagram ads
- strategic ad placement
- algorithmic ad spending
- data tracking & summary

Growth
The Growth package is a great option for brands that want the competitive edge. This package provides more sophisticated creative and ad campaign options.
- 60 & 15 second videos
- advanced virtual production
- live studio production
- basic animation
- everything in 'Essential'
- YouTube & Google ads
- audience segmentation
- retargeting campaign
- everything from 'Essential'

Wow-Factor
The Wow-Factor package is for brands that really want to stand-out. This options unlocks the most engaging content options and the most aggressive campaign options.
- variety of video lengths
- live action production
- on-location production
- advanced animation or VFX
- everything from 'Essential/Growth'
- LinkedIn, Microsoft, Snapchat ads
- A/B creative split testing
- up to 4x optimizations / cycle
- everything from 'Essential/Growth'